Market Share Pioneering Advantage: A Theoretical Approach
نویسندگان
چکیده
منابع مشابه
Sustainable Pioneering Advantage? Profit Implications of Market Entry Order
There is strong theoretical and empirical evidence supporting the idea that “first-tomarket” leads to an enduring market share advantage. In sharp contrast to these findings, we find that at the business unit level being first-to-market leads, on average, to a long-term profit disadvantage. This result holds for a sample of consumer goods as well as a sample of industrial goods and leads to que...
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ژورنال
عنوان ژورنال: Management Science
سال: 1990
ISSN: 0025-1909,1526-5501
DOI: 10.1287/mnsc.36.8.900